Information Designer with over 12 years of professional interface design and digital arts management. Knowledge in creating clean and scalable user experiences based on extensive user testing for deployment to millions of users.

Ability to leverage these skills while working directly with a development team from storyboard to final implementation.
.career experience
  Thermo Fisher Scientific
Information Architect
Thermo Fisher Scientific – Pittsburgh, PA. 04/2007 – Present)

Specialized in all phases of user experience analysis from low-fidelity requirement gathering to complete functional specifications for final IT integration. Engineered and maintained UI simulation prototypes in preparation for UAT testing and usability testing. Worked closely with internal business stakeholders, remote IT development teams and our internal web design group in order to formulate scalable information and system architectures.
  • Conducted discovery sessions with stakeholders and developers to gain insight into specific needs.
  • Integrated effective solutions by employing mental models, mind maps, use cases and paper prototypes.
  • Created complete web simulations within established style guides in order to capture functional requirements for IT/QA.
  • Helped inspire new workflows that have brought IT closer to the discovery and design process.
  • Supervised the Senior Designer in creating style guides and layout to support our industry branding.
  • Designed final interaction metaphors which have enhanced the user experience and company brand.
  • Worked primarily as a conduit between stakeholders, designers and developers.
Case Studies
Illustrates a typical interactive wireframe for IT:

Interactive Wireframe and Online Specification Document
A sample spec document (MS Word) provided for IT:
Configurators
.career experience continued (click to expand)
  • Hollywood.com
    • Senior Interaction Designer
      Hollywood Media Corporation - Boca Raton, FL. 05/2004 – 05/2006)

      Integral in the formation and direction of the new Hollywood.com website redesign. Responsible for designing easy to use and functional web interfaces based on internal and external user testing and human factor heuristics.

      Developed navigation flowcharts, wireframes and interactive HTML/Flash prototypes to support these goals. Collaborated directly with both the Executive Producer and the Vice President during development of Hollywood.com and eGuide.com. Worked within the Information Architecture department in tandem with .NET developers throughout the process.

       
      • Innovated new forms of spatial navigation metaphors based on autonomous robotic systems.
      • Developed user interaction models derived from engineering specification documents.
      • Implemented final interactive experiences based on extensive user testing and storyboard iterations.
      • Edited broadcast quality video shorts for use in public relations and future funding opportunities in Adobe Premiere.
      • Integrated the public outreach gateway for Carnegie Mellon Field Robotics using a blend of Flash MX, XML, and traditional HTML as a scalable solution for future information sharing.
      • Designed and maintained the eventscope.org website.
  • EventScope
    • Lead Visual Designer
      STUDIO for Creative Inquiry, Carnegie Mellon Robotics Institute. Pittsburgh, PA
      (03/2001 – 02/2004)

      Instrumental in designing the 3D user experience framework for a distance learning and training application that utilizes NASA mission data from the Mars Global Surveyor, Viking and Odyssey datasets in preparation for the 2004 MER Mars mission. Worked closely with programmers, educators, and robotic scientists to design a 3D interactive environment for an innovative ‘telepresence’ interface. This application provided new opportunities for both students and scientists to look for evidence of life within an interactive 3D game-like world. Work is currently on display as an interactive exhibit at the Adler Planetarium in Chicago and is the principal interface being used by NASA scientists for remote rover operations under the ASTEP grant.

       
      • Innovated new forms of spatial navigation metaphors based on autonomous robotic systems.
      • Developed user interaction models derived from engineering specification documents.
      • Implemented final interactive experiences based on extensive user testing and storyboard iterations.
      • Edited broadcast quality video shorts for use in public relations and future funding opportunities in Adobe Premiere.
      • Integrated the public outreach gateway for Carnegie Mellon Field Robotics using a blend of Flash MX, XML, and traditional HTML as a scalable solution for future information sharing.
      • Designed and maintained the eventscope.org website.
  • Flying Beyond, Inc.
    • Senior Media Designer
      Flying Beyond, Inc. San Jose, CA
      (03/1997 – 02/1998)

      Created original live trade show graphics for Fortune 500 clients. Created interactive trade show experiences for national exhibits. Designed information intensive videos and interactive interfaces on strict timelines.

       
      • Designed, edited, and storyboarded multiple videos in Premiere and Avid editing suites.
      • Managed a group of interactive designers for a wide range of products.
      • Created original interaction metaphors for use in live stage presentations.
      • Communicated unique design and technical concepts with many public relation departments from Fortune 500 companies.
      • Designed engaging live user experiences for Oracle, Hewlett Packard, Microsoft, SAP, Bank of America and TV Guide.
        • Designed large format print displays and magazine ads in Quark and Illustrator.
  • The 3DO Company
    • Interface Designer
      The 3DO Company. Redwood City, CA
      (09/1995 – 11/1996)

      Responsible for creating graphical user interfaces from storyboard to final integration. Primarily designed the in-game menu system for the video game High Heat Baseball ’99. Gaming platforms included Playstation, Sega, the 3DO Multiplayer and the PC.

       
      • Created user interface concept designs for detailed review within Director and Flash.
      • Developed original interactive elements and components for final coded integration.
      • Engineered interactive prototypes for senior programmers.
      • Trained others in the use of in-house proprietary software for GUI development.
      • Built 3D/2D interface elements which supported multiple languages, including Kanji.
    • .contract and freelance work (click to expand)
  • TheRealExchange
    • Information Architect
      TreadStone Group
      (Summer 2005)

      Responsible for managing a group of contract developers in order to build a real estate exchange portal for investors. The system was built in PHP/MySQL and Flash.
         
  • Source W
    • Web Designer
      Westinghouse
      (02/2000 to 04/2000)

      Lead designer for the Junior Achievement website. Worked closely with project managers and other developers to help create the overall look, feel and navigation for the site. J.A. students nationwide were using this site within their online curriculum.
         
  • élan Communications
    • Media Designer
      élan Communications
      (05/2000 to 07/2000)

      Helped design a fully immersive and playable 3D world for Nortel Networks at the 2000 SUPERCOMM in Atlanta, Ga. Built low-polygon 3D models for use in VirTools, an object oriented OpenGl authoring tool. Worked closely with the Senior Lead Designer to craft a fully immersive and interactive 3D environment in record time (3 weeks).
         
  • Ripple Effects Interactive, Inc.
    • Web Designer
      Ripple Effects Interactive, Inc.
      (10/2000 to 12/2000)

      Designed the look and feel for a data intensive Flash interface for the Pennsylvania Department of Tourism. Worked with designers and user experience experts to develop a scaleable solution for the Internet. Storyboarded the initial 10-page prototype, created the interactive timeline metaphor, and created integrated mock-ups for review. Produced design for a Flash prototype for feasibility studies and worked with teams of programmers to solidify the design. Through these initial prototypes, funding was secured for a two-year project.
         
  • Second Floor Gallery
    • 3D Artist and Gallery Curator
      The Second Floor Gallery
      (09/1992 – 06/1995)

      Founder and Director of an experimental exhibition space that displayed local and international artists in electronic media and traditional arts. This space was one of the first exhibition spaces of its kind in the Northeast. From the success of this physical gallery, a 3D interactive (virtual) gallery emerged.
         
    • .awards and other accomplishments  
    3D interior modeling televised on HGTV’s Designer’s Challenge 2005
    Nomination for the Museum Tech Award in Education 2003
    Innovation Award – College of Fine Arts, Carnegie Mellon University 2002 (News Article)
    Hallmark Cards Design Competition - Gold Medal 1989
    Three Rivers Arts Festival - Honorable Mention in Painting 1988
    Seton Hill College Art Festival - Illustration Award 1987
    Multiple Art awards which span the years 1984 - 1988
    .accolades
    "During his time on the project, Dana initiated ideas that have improved our technology, the aesthetics of our interface and our work environment," said Peter Coppin, principal investigator of the EventScope project in the STUDIO for Creative Inquiry. "Early in the project, Dana applied his expertise in 3D visualization and art to make the EventScope learning activities inherently visual."
    - Peter Coppin, Creator of EventScope

    “Dana is an exceptional interaction designer combining creative and technical expertise with strategic thinking. He possesses deep skills in interface design, usability, information architecture and user experience. Dana was greatly responsible for transforming Hollywood.com into a world-class entertainment site. Collaborating with him was both a pleasure and intellectually exhilarating.”
    - Larry Ross, Vice President of Hollywood Media Corporation
     

    URL Links:
    tappod.com | eventscope.org  | explorepahistory.com | NASA/CMU ASTEP | danamartinelli.com | therealexchange.com | hollywood.com  |

    exhihbit and environment design | listen to my music @ virb.com

    most recent work

    		 
    Download Resume Word Format  
    .quickshow  
    .full portfolio  
     
    Portfolio
    Work which spans the years between:
    1995 - 2005
    .skills  
    Develop and design within a broad range of skill sets: Unix/Linux server administration, GIS and environment modeling, PHP/MySQL database integration, Java, XML, and broadcast video editing.

    Tools

    Dreamweaver
    Flash
    Adobe CS3 Bundle
    3D Studio Max
    Brazil R/s
    Final Cut Pro
    Java NetBeans
    Visual Source Safe
    Visio Enterprise     		 

    Integration

    PHP/MySQL
    CSS/XSL
    .NET
    Javascript
    Actionscript
    Axure
    .education  
    Carnegie-Mellon University
    Pittsburgh, PA.
    Bachelor of Fine Arts
    (Spring May 1993 )
    Non-credited post graduate work in HCI and Robotics
    (Spring 2001- Winter 2004)

    Stanford University
    Palo Alto, CA.
    Post graduate work in Architecture
    (Winter 1997)

    The Kiski School
    Saltsburg, PA.
    Academic Diploma
    (June 1988)

    Bucknell University
    Lewisburg, PA.
    Governor's School for the Arts, Printmaking (scholarship)
    (Summer 1987)